Marketing is essential for any business, particularly a city that relies on tourism to be successful. In New Jersey, Atlantic City is a prime destination for weekend travelers and vacationers to the East Coast. For years, the city has used “Meet AC” as its marketing campaign to bring visitors to the region to enjoy casino gaming, attend conferences, enjoy dining, shopping, and other entertainment. Now, that marketing campaign has changed.
The Atlantic City Convention and Visitors Bureau announced this week that its promotional sector will now be known as “Visit Atlantic City.” Officials say that the new tagline better reflects the goal of attracting leisure travelers and business meetings. The goal is to bring more people into the area with a fresh approach.