Hard Rock Atlantic City Launches New Unity Reward Program

01/09/2024
Industry
Online Casino New Jersey

Highlights

  • The new program went live on January 9.
  • Unity replaces Wild Card Rewards
  • All points, balances, and offers will transfer to Unity.

Reward programs are the lifeblood of a casino as it allows players to earn rewards and incentives. Players love looking forward to spinning slots or playing table games and earning enough rewards for free play or other items. New Jersey casinos include a slew of reward options, with most casinos connecting online earnings to physical locations.

For Hard Rock Casino Atlantic City, the venue has used the Wild Card Rewards program. For almost a year, players have been anxiously waiting for the brand to transition to the Unity program. That time has finally come, as the new card option went live on January 9.

Unity Reward Card Program  

A customer email was sent out the week prior to announcing that the Unity program would be live on the 9th. The Unity program replaces Wild Card Rewards and places the brand in line with other Hard Rock properties.

The new player card is not required for gamers, but players are encouraged to obtain one to start earning rewards while at the property. Members of Wild Card will see tier points, balances, and any offers earned moved to the Unity card with no need for any action by the player.

Most Hard Rock properties use the Unity card, including those located in Las Vegas, Nevada, and Florida. The program is linked to Hard Rock Bet, which includes sports betting and casino gaming online. Players can download the Unity app on iOS or Android to view reward information or create a new player account.

Players will earn the same rate for tier credits, comps, and freeplay with Unity as they did with Wild Card. Earnings are property-specific, so those located in Atlantic City will earn a different rate than those playing at other Hard Rock properties across the US.

More on the Unity Program  

The Unity card has four tier levels: Star, Legend, Icon, and X. Players need a set amount of annual tier credits to reach the first three levels. The X level is invite-only and is reserved for high rollers. Each tier level has access to various benefits. Options can include multiplier days, free play bonuses, complimentary gifts, sweepstakes, and more.

Players can use points earned from the program to pay for gas, car washes, hotel discounts, hotel incentives like priority check-in or VIP service, shopping, and dining rewards. The program allows players to easily manage account information and check Unity Points and Tier Credits anytime.

View and book personalized offers with the program or modify upcoming reservations. You can enable push notifications when you have an upcoming reservation at the casino or expiring balances. This helps you to spend the rewards without losing any.

This is a huge benefit. It can be easy to forget that you have reward points, and they expire. You lose out on any rewards you could have earned, which can include freeplay or hotel stays. Utilize the notification option to avoid losing any of your hard-earned points.

Start Earning Rewards Today  

There are two ways that players can start earning rewards at Hard Rock Casino. Log in online and create an account at Hard Rock Bet, which is connected to the Unity program. If you frequent the boardwalk casino, you can also create an account for land-based usage.

Once you join, start playing, and you will begin to obtain tier points to climb the reward ladder. The more you play, the more you earn. Points can be generated online and in person, so if you are located near Atlantic City, there are multiple ways to build up your reward status.

Check out more on the program by visiting the Unity Card Rewards program page of Hard Rock Casino Atlantic City.

Having started in 2005 as an online writer, Sadonna has focused on the online gambling industry, with a keen knowledge of various subjects. Sadonna has followed the growing US-based gambling industry for decades, covering all the legal changes in the nation as well as information on land-based and online casinos. She enjoys updating fellow gamblers on new games, casino bonuses, and additional information for premium gaming services. In her spare time, Sadonna loves spending time with her family and singing on Smule. Sadonna hopes to continue working in the online gambling industry and building quality articles for players to learn more about the US market.