Hard Rock Digital Launches Free Play Site Titled Hard Rock Games

Online Casino New Jersey


  • The site includes popular content such as Neverland Casino and Jackpot Planet
  • The freeplay site is connected to the Hard Rock loyalty program.
  • The social casino option can help Hard Rock extend its services into other states.

The Hard Rock Casino brand is known for offering quality casino gaming services in several states, including New Jersey. As one of the top-rated New Jersey casinos, Hard Rock is a go-to for players visiting the state and those living there. The operator offers a wide range of services, including online casino games.

Just recently, the online arm of Hard Rock announced the launch of Hard Rock Games. The freeplay site is a new development, offering players online and mobile games at no cost. The new site was set up after the brand acquired WGames, a social gaming company.

Hard Rock Games  

So why create a free play site if Hard Rock can offer real money gaming in New Jersey and potentially other states? Well, freeplay sites that feature games via sweepstakes rules are legally allowed to function in most US states. Real money gaming is limited to only a handful.  

The social casino provides the perfect setup for Hard Rock to establish a player base in other states. Then, if online casino gaming comes to pass, they can convert the freeplay site in that state to a real money platform.

Hard Rock will benefit from the freeplay site by utilizing in-house technology and operational and development capabilities. The goal is to accelerate its social gaming sector. This will provide Hard Rock with a much larger player base and set up the brand for real money success in the future.

What Games are On Offer? 

Hard Rock purchased WGames, a Toronto-based social gaming company, and can now use its games for the new Hard Rock Games site. Options like Neverland Casino and Jackpot Planet are live and ready to explore. Select Hard Rock Blackjack, Hard Rock World Tour, Hard Rock Adventures, and more for a unique free-play experience.

The gaming options are also connected to Hard Rock's new Unity program. You can play for free online via the new platform and earn Unity points that can be converted to real items. You can also earn tier credits for the program.

Hard Rock Games also offers point giveaways that players can take advantage of. The sweepstakes and prizes up for grabs are quite large and can be used to earn trips to Hard Rock hotels, getaways, and free play at casino sites.

Interestingly enough, players in New Jersey can log in to the freeplay site and earn Unity Points. Connect all your accounts to bring the points to the online real money casino and convert it to free play! It’s a win/win situation! Hard Rock just recently added the Unity program to its New Jersey casino, supplementing it with the Wild Card Rewards program. 

Setting Up Social Gaming Sites 

Having a social gaming site ahead of a real money platform is nothing new. Operators have been setting up such platforms for some time now. BetRivers is a prime example. The BetRivers casino has the Rivers Casino4Fun site, which is a free-play option.

The site is offered in several states, so players can log on and enjoy standard casino games at no cost. This sets BetRivers up in these states if and when iGaming legislation is passed. The BetRivers brand already offers online casino gaming for real money in states like New Jersey and Pennsylvania.

With freeplay sites, players can join at no cost and use virtual coins for gaming. The concept is similar to a real money site, but you are not depositing funds to play. It will be interesting to see if Hard Rock sees success with this Games site and if other providers decide to follow suit and create their own freeplay sites.

Having started in 2005 as an online writer, Sadonna has focused on the online gambling industry, with a keen knowledge of various subjects. Sadonna has followed the growing US-based gambling industry for decades, covering all the legal changes in the nation as well as information on land-based and online casinos. She enjoys updating fellow gamblers on new games, casino bonuses, and additional information for premium gaming services. In her spare time, Sadonna loves spending time with her family and singing on Smule. Sadonna hopes to continue working in the online gambling industry and building quality articles for players to learn more about the US market.