In the latest of a round of National Football League (NFL) teams continuing to court and become bedfellows with the online gaming industry, one of the league’s biggest teams, right on New Jersey’s doorstep, the New York Jets, have put ink to their new sponsorship deal with 888Casino.
Strange bedfellows or a new reality?
Less than two short years ago, the NFL was one of the strongest opponents of legal sports betting in America, along with the rest of the major sports leagues. My, how times have changed. Now the NFL’s attitude is clearly ‘if you can’t beat them, learn and make money from them’. The feeling in the air is that before long until the NFL may potentially become as comfortable with sports betting and other forms of gaming as the English Premier League is, with 9 of 20 teams having sports betting company logos on the shirts.
The NFL has habitually kept gambling at an arm’s length, and has tried to distance itself from sports betting in the past. The NFL securing online casino partner’s may never have come to fruition without the U.S. Supreme Court striking down the Federal ban on sports betting in 2018.
Remember, it was not all that long ago that the NFL prohibited players from attending a fantasy sports conference in Las Vegas. It’s worthwhile to note that the Jets/888Casino deal comes as the league is preparing to enter the American home of gambling with the Raiders moving there in 2020.
The NY Jets – 888Casino deal details
The Jets and 888 already had a partnership in place that gave 888Casino a ‘presence within the Jets MetLife Stadium’ and the new arrangement will permit Jets logos and branding to appear on the 888casino website and on the 888Sports app in New Jersey. A promotional campaign on the Jets’ websites and social media channels will coincide in a perfect storm of cross promotion. 888Casino has also been appointed official game sponsor for the October 21 Monday Night Football game against the defending Super Bowl champion New England Patriots.
888 Group Chief Executive Officer, Yaniv Sherman was enthusiastic at the announcement of the new sponsorship agreement with the Jets:
“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community. 888casino already has a unique position in Nevada, Delaware and New Jersey for online gaming….The extension of the 888casino and Jets deal will continue to strengthen awareness of the 888casino brand and will aid the group’s growth strategy towards becoming a leading operator in the developing and potentially significant US online gaming market.”
Senior Vice President of the New York Jets corporate partnerships Ian Lasher followed up Sherman’s zeal:
“We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world.”
Since launching its initial operations in Nevada, Delaware and New Jersey in 2013, 888Casino has developed a loyal following amongst its customers for delivering cutting-edge online gaming experiences. The renewal of its partnership with the New York Jets confirms 888’s guarantee of excellent online gaming experiences and superb online sports betting services.
The extension of the Jets/888 deal will continue to strengthen and expand the brand across the growing U.S. market and assist it becoming a leading operator in the U.S. online gaming market while bolstering game selection, expediting payout services and continuous improvement of customer support for 888Casino clientele.