Ainsworth Branches Out To New Jersey In Epic Rush Street Deal

In a time when land-based casino numbers shrunk and online casino members soared, software developers have been taking unprecedented steps in claiming a chunk of the online casino market and setting up base.

Leading Australian online  casino games developer Ainsworth Game Technology Limited has expanded its network in the New Jersey igaming market after an agreement with Rush Street Interactive.

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The deal puts the Australian gaming behemoth as one of the suppliers of the slots section on RSI’s PlaySugarHouse online casino site.

“We are excited to partner with the highly acclaimed online casino operator, RSI, to bring our content to a new audience in New Jersey” Ainsworth Online General Manager Jason Lim said in the press release.

“We’re now happy to be offering PlaySugarHouse.com players the chance to win big while experiencing some of our more popular land-based games in an online environment, as well as introducing them to some exciting new titles we’re developing for future release at PlaySugarHouse.com.”

PlaySugarHouse punters in New Jersey will be able to take a spin on the reel of several Ainsworth classic titles such as Amazon Gold, Sweet Chili, Viking Reign, and Action Dragons. With time, Ainsworth will expand its portfolio of titles giving punters more options and slots to try out

“It’s great news for our players that we are adding Ainsworth content to our robust library of slot games” Richard Schwartz, president of Rush Street Interactive stated in a press release

“Every week we’re adding new games for players to enjoy, and the partnership with Ainsworth provides us with a great suite of new slot games that supports our goal of always delivering a dynamic and premium experience for our valued players.”

Rush Street Gaming launched its online casino PlaysugarHouse in 2012. The online casino already boasts of a grand selection of casino games including slots, live dealer games, table games, video poker, virtual slots, slingo, keno, and more. The slot selection houses most of its game offerings with 500+ slot titles to choose from.

PlaySugarHouse offers both old and new slot titles with low bet limits that would delight budget-conscious gamblers. Adding Ainsworth slots into the mix will give the online casino an edge over other operators in the industry competing in the New Jersey casino market. Online gambling is legal in New Jersey, as well as several other US states like Delaware, Pennsylvania, and West Virginia. With Michigan lifting the ban on online casino gambling, it is expected that the casino would set up shop in the region sooner or later.

This is one of the many agreements between Ainsworth and New Jersey online casino operators. Earlier in the year, Ainsworth Game Technology rolled-out a deal with NJ Roar Digital which saw the introduction of several online slot games in the New Jersey casino industry.

The partnership with Roar Digital brought twenty Ainsworth’s slots games to players in the Garden State via Borgata Online, BetMGM Casino, and PartyCasino NJ online casinos.

Roar Digital’s gaming platform is the base for the BetMGM and Borgata brands. Both sites will host several Ainsworth titles including Rumble Rumble, Thunder Cash, Mustang Money, and Electric Nights, and Eagle Bucks.

Ainsworth continues to expand its network and it is expected to make more deals with NJ’s leading casino brands in the future. The NJ online casino market is home to several top software developers like IGT, NetEnt, Evolution, NextGen, AGS Interactive, and Lightning Box.

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