Bet365 Renames Its Affiliate Program To Bet365 Partners

Stephen Abiola
Stephen Abiola
Bet365 Renames Its Affiliate Program To Bet365 Partners

Bet365 affiliates, the affiliate program of the sports betting and online gaming giant, bet365, has been rebranded to bet365 Partners, a change that not only reflects in its name but also in the features its partners are to expect.

This new platform will include features designed to boost the relationship between the gaming operator and its partners. It is available in 20 languages and offers advertisers five products to promote – sports betting, casino, games, poker, and bingo.

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In the next coming months, the new affiliate program will see some serious improvements with new developments like a responsive website to check results on the move and also a newly designed library of geo-responsive creative material and enhanced visual dashboard which would be used to analyze data at scale and help advertisers to cross-check data with speed and ease.

The upgrades to the program will also include an improved link management system to ensure further granularity on performance, real-time stats for selected performance metrics, and an improved news alert system to communicate important updates. These upgrades are not quite common with affiliate programs so it seems bet365 is not only trying to make things better for its current advertisers but also aims to attract new partners.

In addition to all these, bet365’s commitment to responsible gambling will be displayed through a detailed compliance section where users can access the most up-to-date guidance for each market. They will also be granted access to marketing managers who will be at the ready to answer any follow-up questions.

A spokesperson for bet365 said: “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel.

“With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.

“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support.

“This is a key focus for the business and our Partners, and will help to place bet365 in an even stronger position.”

What is bet365 Affiliate Program?

Bet365’s affiliate program is a marketing system designed for individuals and companies that own websites to promote the gambling company to their customer base. Once your affiliate application has been approved, you will be given access to Links and Creative which contain a wide range of materials that can be posted on your site and even used in your subscriber-base email.  When a visitor on your site clicks on your affiliate link, fully registers on the platform, and makes a deposit, you will earn a 30% commission, based on any net win for the life of the customer.

How to Join bet365 Affiliate Program?

  • Visit the bet365 platform
  • Click the bet365 Partners tab
  • Click on Join and fill out the Application Form.
  • When done, check the Terms and Conditions box and click Submit Application
  • Your application will be reviewed within 5 working days.
  • If approved, you will be provided your own dashboard and affiliate link.

Is the bet365 affiliate program free to join?

Bet365’s affiliate program is completely free to join. There are no extra fees to look out for when submitting your application though you would need to have a professional site and a good number of readers to boost the chances of your application being approved.