Carousel Group Moves to Launch In New Jersey

Carousel Group recently made an entry into the New Jersey market through a deal with Caesars Entertainment and the industry can’t wait to see what happens next.

The Group is yet to obtain a license from the New Jersey Division of Gaming Entertainment which after would see it introduce its SportsBetting.com brand. The company is looking towards a 2021 NJ launch though the exact date is yet to be made public.

Though Carousel Group has built a presence in Colorado, it is still relatively unknown in most of the West. Well, that is expected to change this year with the launch of an NJ sportsbook app and many other offers that would make it a big contender in already established markets.

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As to what to expect in the future, Daniel Graetzer, founder and CEO of Carousel Group gave some insight as to their expectations.

When asked why New Jersey will be one of the first US markets to host the SportsBetting App, the founder and CEO stated that:

“New Jersey is the birthplace of online casino and online sports betting and it has proven to be a fantastic market. We feel there is still plenty of room for a differentiated product and that is what we are building for New Jersey and the US market in general.”

“New Jersey has always been right at the top of our list but our deal in Colorado was the right fit for us to soft launch with last year. Now we are expanding to three more great states [New Jersey, Indiana, and Iowa].” Graetzer added.

Though the company would be launching in 2021, it has been rumored that they have been in the market for a while which Graetzer confirms. According to him, gaining access into the NJ market was no easy journey as they had to meet a lot of casinos in the NJ market and it took a lot of time to get the right partner and the right deal. Fortunately, they closed off a multi-state deal with Caesars giving them access to not only NJ but other US States where Caesars operates.

It comes as no surprise that the Carousel Group is targeting NJ which is already one of the leading markets when it comes to sports betting. Records from December 2020 to February 2021 have shown that NJ sports betting markets have the potential to reach the $1 billion market in no distant time. However, such an already successful market would mean that newbies would have to face a lot of competition. For Graetzer, it is all about offering something special that will differ from the 19 apps already running the NJ sports betting market.

“We have watched the market closely and we admire and respect a lot of our competitors for a variety of reasons including their product, marketing, and financial acumen.” Daniel Graetzer said.

To be successful long-term, we feel it is important to have a high-quality and differentiated user experience. We also feel that it is extremely important to architect software for a multi-state world, to enable continuous and efficient updates to the technology. These are some of the reasons why we decided on in-house tech and operations. While our apps are getting more and more competitive with every software release, we still have a lot of work ahead of us to compete with the tier 1 operators, but the foundation for our success is there.

“On the marketing and finance side of the business, we are hiring great people and working extremely hard, and we are excited for the challenge to compete against the world’s greatest operators.” He added.

Presently, the brand is focusing on building its infrastructure and players are being told to expected 14 of the most popular US sports to go live on their platform. Players can expect great in-game offerings, parlay promos, and 24/7 sports trading.

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