LeoVegas Plans To Join The NJ Market With Its Rhino Gaming Platform

As the gambling market in North America continues to grow and attain new heights, betting companies in Europe are already making plans to infiltrate the industry through New Jersey, one of the most mature gambling markets in the region. The latest company to announce its entry is LeoVegas New Jersey.

LeoVegas New Jersey has concluded a partnership deal with Caesars Entertainment which will give New Jersey online casino players and sports bettors access to the company’s proprietary platform which will launch in the coming year. The platform would be its marketing strategy to stand out from the myriad of other operators in the market.

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LeoVegas Eyes An Early 2022 Launch

According to a press release, LeoVegas aims to launch its platform in NJ in the first half of 2022. The plan is only possible if it gets approved by the New Jersey Division of Gaming Enforcement, among several other hurdles. If things go as planned, the Swedish Company might be able to compete in the crowded market.

“We are proud to finally be able to share our plans to establish ourselves in the USA,” said Gustaf Hagman, Group CEO of LeoVegas, in the release. “We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision and we know from other markets that having full control over our technology is a key competitive advantage.”

The proprietary platform being talked about in the press release is called Rhino. It is designed to deliver a mobile-first approach to online gambling. The platform is fully ported to Google Cloud to ensure scalability and stability. This has helped it become one of the leading platforms in the world markets. Presently, the platform is utilized by over 10 brands in several jurisdictions.

Those brands run more than 60 game integrations between them on the platform. However, the most exciting feature for New Jersey players will be the wide variety of payment options that will be available to them through the platform.

New Technology and Regulations Hurdles

Rhino is designed to support over 30 forms of payment currently, with cloud technology potentially adding to that in the not-too-distant future. That means bettors will be able to gamble on the platform in NJ which helps LeoVegas as it expands into the market. However, there is a question if NJ gamblers will actually have such an option.

Regardless of how extensive the tech is and what it can support, NJ gambling license holders can only accept payments from channels approved by the state’s regulations. Regulatory bodies are not usually fast to adapt to new technology which might be the case for this platform no matter how promising it looks.

However, there is a chance that LeoVegas might be able to speed up the process once it secures licensure. The company may already consider the wide array of payment options it can accept as a way for it to compete in the market. Therefore, it would likely exploit such an opportunity to build its customer base.

While there is no solid information on how LeoVegas plans to expand its offering in NJ, players can expect the best. The gaming company is looking to make a lasting first impression and with the way things are planned out, the mobile-first platform should be enjoyable for all iGaming players in the Garden State.

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