Maxim Magazine seems to have had its share of popularity in the media market and is moving into the online gambling business. The MaximBet casino and sportsbook are set to launch in New Jersey later this year in what would be described as a late entry into an already competitive market. The Carousel Group recently announced its partnership with the media company that would see a rebrand of its online gambling platform. This could be a nice way for the Carousel Group to build a strong customer base in the market without racking up costs in advertisements. With the deal in place, both brands look to push the gambling product through Maxim media channels.