This isn’t the only news to rock the online casino market in NJ. Other operators are looking to boost their offers with the recent growth of the online casino market. One is Ocean Casino Resort which reportedly contracted with PlayStar casino regarding an online skin.
For PlaySugarHouse players, the news of the partnership with Pariplay is the best deal ever. Pairplay’s catalog houses some titles which are new to US players.
Richard Schwartz, president of Rush Street Interactive also welcomes the new development with the hope that the partnership will boost the SugarHouse brand, giving players more reasons to say on the casino.
“We are excited to partner with Pariplay to be the first online operator in the U.S. to bring these top-quality casino games to our players,” said Schwartz in a press release. “European players love the variety and innovation of the Pariplay games portfolio and we anticipate that our PlaySugarHouse.com New Jersey players will love playing them just as much.”
“We are delighted to partner with Rush Street Interactive, a proven online gaming operator and market leader in the U.S.,” Adrian Bailey, managing director at Pariplay, said. “We are proud to be close partners with RSI and look forward to building a long-term partnership with them as we collaborate on growing the online casino gaming content in the U.S. market.”
Though this tells a lot on what to expect from the new deal, it does not disclose if RSI customers in other states in the US will be able to place wagers on the new titles. RSI also carries out its operations in online casinos in Pennsylvania and Michigan. Regardless, gaining access to the US market through New Jersey is a big deal for Pariplay. With so much going on in the NJ casino industry, it is quite easy to see why Pariplay chose the Garden State as its starting point.
NJ is clearly the best market for online gaming in the United States. The last month of 2020 saw online casino revenue rise close to $100 million in New Jersey alone. The entire year was even better with online gaming revenue climbing to almost $1 billion. With all bet wagers, online casino revenue amounted to over $970 million which was a big leap from the previous years.
With the big competition and a large streak of revenue coming from NJ, it is quite obvious that it should be the best place to start for a developer looking to make a statement. While PlaySugarHouse only claims a single percent of the market share, that still amounts to millions of dollars a month in revenue which is a good deal for Pariplay. In 2020, a 1% share would be equal to $9.7 million in revenue.
More is expected from Pariplay as it starts small with its partnership deals. As more online operators make their way into the New Jersey market, it is expected for top software developers to expand their reach in the growing marketplace. Soon Pariplay could rise to become one of the industry giants in the world of game development.