William Hill Launches Online Casino In NJ Following Caesars Deal

Stephen Abiola
Stephen Abiola

For many years, William Hill seemed to be the only major bookmaker lagging behind as casinos branched out from their land-based locations to the online market where they would not only reach more punters but also save on operation costs.

Well, there’s good news for online punters as William Hill unveiled a casino tab on its NJ sportsbook app in late September. It wasn’t really much of an unveiling since there was no formal announcement of the new launch. The news came from PlayNJ while existing users of the app got notifications about the new feature about to be released.

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William Hill has found itself in news headlines ever since it publicized its plan to delve into the US casino industry. For years, the sportsbook brand has remained one of the largest bookmakers in the UK and continued to promote other sports even while online casinos became more popular. In May 2020, news broke that the company had embraced evolution and would launch an online NJ casino brand in the second half of the year. Currently, NJ online casino space already features over two dozen brands but there is still room for many more.

Launch expectations – slot, table games, and live dealer

With the launch of a new online casino, you would expect hundreds of offers including casino games, bonuses, and rewards, however, William Hill’s new online casino comes a bit short. Presently, there are only a few games – fives table games on mobile and three slots on desktop. However, the company offers hope for online punters. The casino is still in a form of test mode and the company has made promises to boost the game selection before making a formal announcement of its full launch.

Online punters don’t have to wait long to take a spin at some awesome slots on the platform as the company has already formed a partnership with Evolution. This industry giant is one of the leading software providers in the industry. Evolution offers some of the best slots and live casino games for many local and international online casinos. A partnership with Evolution means you should expect live dealer products to pop up on the game catalog anytime soon.

A launch entangled in uncertainty

While there is much to expect from this new online casino in the coming weeks, there is also more to worry about. The news of the launch couldn’t have been worst timed as it broke just weeks after the company was on its way to being merged with Caesars. William Hill has already accepted a takeover bid from Caesars worth $3.7 billion.

With the takeover imminent, it makes one wonder what would become of the newly-launched online casino. William Hill has had much success as a sportsbook brand which has fueled speculations that Caesars would drop the online casino and push on with what has been working for it for years. There are also suggestions that it might drop out of the deal altogether. As far as we know, If Caesars goes ahead with the merger but decides to use the bookmaker for sports betting only, that means the online casino would have to take a back seat. Hopefully, it doesn’t get to that.

Caesars held a 20% stake in the company before the planned merger so it is expected that it will be able to handle both brands with the inclusion of an online casino without any problem.

Whether Caesars decides to go ahead with the online casino in New Jersey or the already-successful sportsbook brand will be unveiled as the merger agreement comes to a close.